![]() ![]() ![]() But only a tiny fraction is redeemed – 0.8% – and usage is dropping.” Honey co-founder George Ruan explains why there’s been such a rapid increase in grocery rewards app in recent months, saying: “Each year, 315 billion coupons worth well over $400 billion dollars are distributed. These sorts of applications have emerged as a way to transition paper coupons, a marketing effort reliant on the dying newspaper industry, to a more usable, mobile format. Today, there a lot of apps like Milk to choose from, including SavingStar, Shopmium, ibotta, Checkout 51, Shrink, and more recently, Groupon Snap. The app is now one of many aimed at helping consumers save on consumer packaged good purchases, even if they don’t have time for clipping coupons from a newspaper. The creators of coupon-code finder Honey, which helps online shoppers save at checkout, have now launched a new app called Milk (mmm…milk and honey…) that lets you save at the grocery store.
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